AI can now make most of a TikTok Shop video: the presenter, the scene, the voice. That is allowed. Hiding it is the problem. This checklist turns AIGC disclosure into a routine you can run on every SKU.
It is a process guide, not legal advice. TikTok writes the rules, and TikTok changes them. We link to TikTok's own pages below instead of restating them. Read those pages before you rely on any checklist, including this one.
What AIGC disclosure means
AIGC disclosure is a plain notice that AI made or changed part of a video. Our glossary entry has the short version.
Three sentences worth keeping:
A disclosure tells the viewer what is synthetic. It does not make a claim true.
Label the synthetic presenter before you generate the final cut, not after a takedown.
No label, tool, or checklist guarantees that TikTok will approve a post.
When a label applies
TikTok's Community Guidelines ask creators to label AI-generated or significantly edited content that shows realistic-looking people or scenes. TikTok Shop's US guidance on AI-generated content applies the same idea to selling. In our reading, it stresses disclosure when a video uses synthetic faces, voices, or digital humans, or looks real enough to pass as footage. If you sell in Southeast Asia or another region, check your local Seller Center, because rules and wording can differ by market.
In practice, for a Shop seller, plan on a label when:
- The presenter is a digital human or an AI avatar.
- The voice is synthetic, or a real person appears to say words they did not say.
- The scene, the setting, or the product demo was generated rather than filmed.
Light fixes, such as color, lighting, or noise reduction, are treated differently in TikTok's own FAQ. When you are unsure, read the source page. When it is still unclear, label.
Before you generate
Most disclosure mistakes start in the brief, not the edit.
- Decide what is synthetic. Write it down: presenter, voice, scene, or all three.
- Use an original look. Do not build a presenter from a real person, a creator, or a KOL. TikTok Shop's guidance warns against using AI to imitate someone's likeness or voice. TikForge refuses a real-person or KOL likeness and does not store it.
- Show the real product. TikTok Shop's guidance says AI must not change what the buyer receives: size, color, material, quantity, or what the product can do.
- Check the claims. A label does not rescue a medical claim, an earnings promise, or an instant-results demo. Fix the words first.
- Plan the label now. Decide where the on-screen text sits before you generate the final cut.
On the video and in the caption
TikTok describes more than one way to disclose: text or a sticker on the video, a note in the description, or the AI-generated content setting on the posting screen. See TikTok Support on AI-generated content for the current steps.
A belt-and-braces routine for synthetic presenters:
- On-screen text for the full duration while the synthetic presenter or scene is visible. A one-second flash is easy to miss.
- A caption line in plain words. For example: "Parts of this video were created with AI." Translate it for the audience you sell to.
- Label first, hashtags after. If a caption gets cut for length, the label should survive and the hashtags should go.
- Turn on TikTok's AI-generated content setting on the posting screen. If you post a draft from your TikTok inbox, check it there before you tap Post.
- Do not label real footage as AI. TikTok treats a false label as a problem too.
TikTok can also add its own label automatically, for example when a file carries C2PA Content Credentials, per its newsroom post. Do not count on that. TikTok Shop's guidance says to self-disclose when no label appears.
Pair the label with a rule check before publish
A label covers one question: what is synthetic. A Shop video also has to pass the words around the product. Run both checks in the same pass.
In TikForge, the compliance check runs before generation and again before the publish queue:
- Medical claims, earnings promises, and prohibited categories block. No credits are charged for a blocked attempt.
- Absolute or unverifiable claims warn.
- A missing AI disclosure on a synthetic presenter warns, and the fix is on-screen text for the full duration plus a mention in the description.
- AI disclosure starts checked on the composer. Turn it off only when a person filmed the cut.
The check reads the text you type. It does not scan faces. It is not legal advice, and it is not a promise that TikTok will approve the post. The full rule list is on the compliance page. The Pre-Publish Disclosure Pass template walks through the same routine with a labeled sample.
If you make presenter-style cuts, AI UGC ads keeps the disclosure checked by default.
FAQ
Do I have to label every AI-assisted TikTok Shop video?
Not every small edit. TikTok's guidance focuses on content that is fully generated or significantly edited, and on realistic people or scenes. A synthetic presenter falls on the label side. Read TikTok's own pages for the current line.
Is a caption hashtag enough?
TikTok lists several disclosure methods. For a synthetic presenter, we recommend on-screen text for the full duration, a plain caption line, and TikTok's AI-generated content setting together.
Will labeling my video hurt its reach?
TikTok Shop's guidance says content is not restricted solely because the AI-generated setting is on, as long as it follows the rules. We cannot promise any reach outcome.
Does a disclosure guarantee my video will be approved?
No. A label does not fix a false claim or a product shown inaccurately. TikForge does not guarantee approval, account safety, views, or sales.
Can I use a creator's face with an AI label?
Not in TikForge. A real person or KOL likeness is refused. TikTok Shop's guidance also warns against using someone's likeness or voice without permission.
Is this legal advice?
No. It is a working checklist. Check TikTok's current policy pages and local rules for your market.
Before you publish your next synthetic-presenter cut, read how TikForge compliance works.