TikTok Shop
TikTok's in-app storefront, where a video or live can send a viewer to a product card without leaving the app.
Glossary
Digital human
An AI presenter that reads a script on camera. It scales spokesperson video. It is not a real person, and it has to be labeled.
AIGC disclosure
The label that tells viewers part of a video was made with AI. Required when people or scenes are synthetic. It is not optional wording.
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