Product cut
SKU Hook → Product Demo Cut
Start from one SKU pack and produce a short TikTok-ready product cut: hook, product demo, then a soft offer line. Built for Shop and DTC teams who need a first cut, not a freeform edit.
Template id: sku-hook-product-demo
Sign in to open the first-cut studio. This link carries the template id.
Inputs
- 3–6 product stills, or one product URL plus a packshot.
- Optional one-line offer text for price or shipping, in plain language. Leave out medical and weight-loss claims.
Expected output
- [0–3s Hook] The product, or a plain line about the situation.
- [3–12s Demo] Hands-on use, or a montage of stills from more than one angle.
- [12–18s Offer] The offer you supplied, as on-screen text.
- [end] A soft CTA in the style of “Shop the SKU”. No performance promise.
Steps
- Upload the assets or paste the product URL.
- Select this template.
- Generate the cut.
- Review the on-screen text yourself.
- Run a compliance pass before export if you want one.
Labeled sample
Labeled beats for a fictional 500 ml bottle. Reproduce them from the same input types. This is not a customer video.
| Beat | What the sample shows |
|---|---|
| [0–3s Hook] | On screen: “Acme Bottle 500ml”. The spoken line names the bottle only. |
| [3–12s Demo] | Stills in order: front, side, cap. Label each angle on the frame. |
| [12–18s Offer] | On screen: the offer you typed, for example “New colorway”. |
| [end] | Soft CTA: “Shop the SKU”. |