A TikTok Shop product video can go wrong in the text, not only in the cut. A price or shipping line is usually straightforward. A selling point that promises a cure, a guarantee, or a result you cannot stand behind is a different problem.
This checklist is about selling-point and offer copy: the words on screen, in the caption, and in the script. It is not a rewrite of the full TikTok Shop compliance guide, and it is not an AIGC disclosure checklist. Those are separate jobs. This page does not make a claim true, and it does not promise TikTok will approve a post. It is a drafting routine, not legal advice.
TikTok writes the platform rules, and those rules change. Read the current TikTok Shop Content Policy, then check the same topic in your own market's Seller Center, because wording can differ by region. Use TikForge's compliance page for the product rule set that runs on a script.
Claims vs labels: two different checks
An offer or selling-point claim is a statement about the product or the deal: the price, the shipping line, a feature, a result, a comparison. Those words have to be ones you can stand behind.
An AIGC label is a notice that part of the video is synthetic. It tells the viewer what was generated. It does not fix an overclaim, and a clean offer line does not replace a disclosure.
Run both, but do not mix them up. For when and where to label a synthetic presenter, use the AIGC disclosure checklist. The rest of this page stays on the offer and the selling points.
Before you write: a plain-offer list and a blocked-pattern list
Write two short lists before you open a template.
Usually fine, if the line is true and matches the listing
- A price you actually charge, in plain language.
- A shipping or return line you honor, such as "Free shipping over $35".
- A factual product attribute you can show, such as size, color, material, or "New colorway".
- A soft close such as "Shop the SKU".
Treat as risky or blocked in a first draft
- Medical or therapeutic wording: a cure, a treatment, or a promise to fix a condition.
- Earnings or income promises.
- Weight-loss, fat-burning, or body-transformation promises.
- Guarantees of a result for everyone.
- Absolute or unverifiable lines, such as "the best on the market," unless you can actually support them.
- A selling point you have not verified, even if it sounds like a feature.
These buckets follow TikForge's product rules and the sample rewrites on the restricted-claims scrub template. They are a drafting aid, not a restatement of TikTok policy and not a legal shield. If your category is health, beauty, or supplements, read the official policy for your market before you draft.
The offer-safe product showcase is built around the first list: only the offer text you approved goes on screen.
On-screen and caption hygiene
Check every place the words appear, not only the voiceover.
- On-screen text. If a lower-third, sticker, or end card says something the script does not, it still counts.
- Captions and descriptions. Repeat only the approved offer. Do not add a stronger claim in the caption to "help the hook."
- Before-and-after. If you show a change, keep it honest and limited to what the viewer can actually see. Do not invent a result, a time frame, or a medical outcome the stills do not support.
- Do not invent selling points. If you cannot point to the listing, the pack, or a fact you verified, leave the line out. "Holds 500 ml" is a fact. "Cures dryness overnight" is not a fact you should add to fill a beat.
Paste the on-screen lines and the caption into one document and read them as a single script.
Walk a restricted-claims scrub (or an offer-safe showcase)
Here is a concrete pass using the Restricted-Claims Scrub for Shop Creatives. The page lists the inputs, the steps, and a labeled sample on a fictional bottle.
- Paste the text. Use the script, or the burned-in text list from a cut, plus a category tag such as beauty, home, or general goods.
- Run the scrub. The template returns labeled pairs: a flagged phrase, then a suggested plain rewrite, with a severity chip (review, or likely block).
- Accept or edit each rewrite. The sample on the template page shows the idea: "Cures dryness overnight" and "Guaranteed results for everyone" become plain product facts; "The best bottle on the market" is marked for review and rewritten as a specific, checkable line.
- Regenerate the cut if the text changed. Then read the new on-screen lines yourself. The template does not say you will pass review.
If the offer is already approved and you are still at the cut stage, start from the Offer-Safe Product Showcase instead. That template keeps the offer beat to text you supplied, such as a shipping line or "New colorway," and does not add a claim missing from your list.
Pair the copy check with a rule check before you publish
A template pass is a writing step. Before you export or queue a draft, run the same compliance check the studio uses.
In TikForge, the rule set runs before generation and again on the publish queue. A blocking rule (medical or therapeutic claims, earnings promises, prohibited categories) stops the attempt before any credit is charged, and it can still refuse publish after a video exists. A warning, such as an absolute claim, is shown and does not stop generation. You see the rule name, the reason, and a fix, on the compliance page. The check reads the text you type. It does not replace official policy, and it is not a promise of approval.
When the cut starts from a product image or a link, use the TikTok product video maker and bring the approved offer list with you.
FAQ
Does this checklist guarantee that TikTok will approve my post? No. Nothing on this page, and no template or product check, guarantees platform approval or account safety.
Is this legal advice? No. It is a drafting routine for offer and selling-point copy, plus a pointer to official policy and to TikForge's product rules. For a legal review, talk to a qualified advisor in your market.
How is this different from the AIGC disclosure checklist? This page covers claims about the product and the offer. The AIGC disclosure checklist covers when and how to label synthetic presenters and scenes. You usually need both. A disclosure does not make an overclaim acceptable.
Can I use "best" or a guarantee if it feels like marketing? Treat absolute and guarantee language as a warning at minimum. Prefer a specific, verifiable line.
Where should I start in TikForge? Open the compliance rule set, then either scrub restricted claims on existing copy or start an offer-safe showcase with approved offer text only.
Ready to check a script against the product rules? Read the compliance rule set.