Structure
Also tagged: Product cut
Title-to-Beat Sheet for Shop SKUs
Turn a working title into a beat sheet with timestamps and on-screen text slots before you spend credits on a full generate. Useful for a team review.
Template id: title-to-beat-sheet
Sign in to open the first-cut studio. This link carries the template id.
Inputs
- A working title.
- The SKU name.
- A target length, such as 15 seconds or 30 seconds.
- Zero to three facts that must appear.
Expected output
- A beat sheet with a time range, a beat name, an on-screen text slot, and a VO or note.
- No performance columns.
Steps
- Enter the title and the length.
- Generate the beat sheet.
- Edit it with the team.
- Continue to the SKU hook template, or open the studio, when the sheet is agreed.
Labeled sample
Beat sheet for the fictional SKU Acme Bottle 500ml. Columns are time and beat, then the on-screen text slot and a note. There is no performance column. This text is the sample.
| Time and beat | On-screen text and note |
|---|---|
| Setup | Working title: “What fits in the Acme Bottle 500ml”. SKU: Acme Bottle 500ml. Length: 15s. Facts: 500 ml, screw cap, one color. |
| 0–2s · Hook | On-screen: Acme Bottle 500ml. Note: name the SKU. No ranking line. |
| 2–7s · Demo | On-screen: 500 ml. Note: show the size mark. |
| 7–11s · Detail | On-screen: Screw cap. Note: one fact from the list. |
| 11–15s · Close | On-screen: Shop the SKU. Note: soft CTA. No result line. |